#AskanSEO: Rapid Fire on Header Tags, SEO Resources & Tools, and more!
In this latest #AskAnSEO post, Jenny Halasz answers questions about header tags, SEO resources, must-have tools, and more.
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How To Use Header Tags to Improve Your Search Rankings
What are header tags, and how can you use them to boost your search engine optimization (SEO)?
You’ve probably heard the terms header tags and how they help create optimized content.
But what exactly are they, and how do you use them?
This post will clearly define header tags in a simple and easy-to-understand way. It will also show you the best practices for using them on your pages and posts.
What are Header Tags?
Header tags, also known as HTML header tags or HTML heading tags, are HTML elements used to markup and separate headings and subheadings on a webpage. One of the most important functions of header tags is telling web browsers how to display content. Header tags rank in order of importance, starting from H1 (which is usually the title tag or most important heading) to H6 tags.
Optimize Header Tags with Keywords
Keyword research plays a central role in any SEO strategy. After all, you want to rank for particular search terms your target audience use.
One way to optimize your content is to include your keywords in as many header tags as possible. However, don’t be spammy with your use of keywords in header tags. Instead, be judicious and use them only when necessary. Otherwise, you’ll end up being penalized for keyword stuffing.
Use Header Tags to Reinforce Search Intent
Header tags are a great way to reinforce that your content will meet search intent. While keywords are an important element of SEO, search intent is becoming equally critical. One of the first elements of your page that must show that your content meets search intent is your headline or page title. Your other header tags must also reinforce that your content does it.
Adding a Header by Adding a New Block
One of the easiest ways to add a header tag in Gutenberg is by adding a preconfigured block. To do this, first, click the Add (+) button and select the Heading option.
You can add a header tag to a post by clicking on the “add” button and selecting the “Heading” option.
Clicking on the Heading option will automatically add an H2 header tag to that block. To change the header tag level, click on the H2 menu option, and select the tag type you want to add to that block.
Choose the header tag you want to add and click on it.
That’s it. You’ve added an HTML header tag to that block.
Adding a Header Tag by Editing a Block
You can also add header tags in WordPress by editing the paragraph type of the block.
Clicking on the Heading option will automatically apply an H2 tag and open a menu where you can choose the header tag level you want to apply.
Click on the H2 tab in the menu and you’ll be given a list of the header tags you can choose to apply to the block.
Choose your header tag type and click on it to change the block’s header tag markup. Select the header tag you want to apply, and that’s it!
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00:00 – Intro
00:14 – What are header tags?
02:52 – Using keywords in subheadings
05:38 – Header tags and search intent
06:38 – How to add header tags
07:39 – Outro
You can read more about header tags here:
https://aioseo.com/header-tags/?utm_source=youtube &utm_medium=aioseochannel &utm_campaign=dODCHwzLn7s
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Realtime SERP Keyword Clustering
Welcome to our video on Realtime SERP Keyword Clustering, brought to you by KeywordGroups!
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In this video, we’ll take you through a step-by-step demonstration of our tool, showing you how to import your keyword list and analyze the SERP data to identify clusters of related keywords. You’ll see how easy it is to use our tool to optimize your content and stay ahead of the competition.
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Header Tags SEO [Advanced] – Optimize H1, H2 & H3 Tags
In last week’s video we talked about the basics of header tags SEO and how to start applying it to your website. If you haven’t seen it: https://youtu.be/irKEFyXmum4
In this video, we take a deeper dive into the topic of header tags SEO and look at how where your keywords need to reside within your header tags.
It’s important to use the proper header tags when optimizing the pages of your website as Google and other search engines use that information to determine what the pages of your site are all about.
When your header tags SEO is dialed in, you will see that Google has an easier time pushing your page up the search engine results page.
That will lead to your website getting more organic search traffic and more leads, calls, and sales!
If you need help optimizing your header tags, don’t hesitate to reach out: