SEO is all about the long game, slow and steady wins the race. At our agency, NP Digital, clients stick around with us for years, in our enterprise division, we’re keeping clients for five plus year, that’s a long time. Eventually, we’ll probably start keeping enterprise clients for over seven years, but keep in mind, we’re a newer agency.

So even though SEO is a slow and steady game, it works, but do you really have to wait that long to get the results that you want? The answer is no. There are quick ways to get results, maybe not all the results you want, but you can get immediate results. So let’s break down five tactics to get you quicker results.

RESOURCES & LINKS:
____________________________________________
Google Search Console: https://search.google.com/search-console/about
CodeCanyon: https://codecanyon.net/
Ubersuggest: https://neilpatel.com/ubersuggest/
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Way number one, find almost ranking phrases. The more keyword that you rank on page one for, the better off you are, because no one really goes to page two. Majority of the traffic’s on page one, and ideally at the top of page one. Did you know that you can find all the terms that you’re raking somewhat well for, and quickly optimize those, so that way you can just pop up to page one? I want you to log to Google Search Console, click on search results, then click on average position, and then scroll down and click on pages.

But when you add those terms within those areas that I just mentioned, your title tags, your content, your URL, it can quickly boost your rankings. Now, keep in mind if you change your URL, you got to do a 301 redirect from your old URL to your new URL, and you got to adjust all your old internal links to make sure they’re going directly to the new URL.

Way number two, add a free tool to your website. I added a free tool called Ubersuggest to my website. It increased my backlink count by 24,453 referring domains. The more links you have, the higher you will rank over time. And here’s a cool thing, you can do this same exact thing to your website. You don’t have to build a tool from scratch like me either, you can just add one to your website for 10, or even 15 or $20. All you have to do is go to a site called CodeCanyon where you combine a tool within your industry and just purchase it, and you can just put it on your website.

You of course won’t generate as many backlinks that I generated through Ubersuggest because I built a custom tool, but over time, as you’re getting results from using tools let’s say from CodeCanyon, or wherever else you can find them on the web, eventually as it starts getting traction, your rankings increase, you start generating more money, then you can invest the time and resources and money to build your own custom tools.

Way number three, add internal links. You publish new content all the time, right? Well if you don’t, you should start doing so, but if your new content doesn’t have backlinks, it won’t rank well. Now links take a while to get, but that doesn’t mean you still can’t get results. One quick hack is to go into your older articles and modify it. Within your older articles, add a few links to your newly published articles. This way, your new content starts ranking higher, faster. As a general rule of thumb, only modify old articles that are related to the new one. You don’t want to add internal links unless it makes sense.

Way number four, optimize your meta tags for higher ranking. You don’t have to bill links to rank higher, you can just adjust your meta tags, from your title tag to your meta description, and even as a bonus, optimize your URLs.

Way number five, content is king, so write it in half the time. Look, if you can write your content half the time, in theory, you can produce more, maybe double the amount of content, and generate even more traffic. The caveat here is though the quality needs to be great, not up to par, but great, better than up to par. On Ubersuggest, we have an AI writer that helps you write content. It won’t fully write the content for you, but it starts you off and helps you optimize for the right keywords. From there, you can modify it and create a masterpiece in half the time.

So head on over to Ubersuggest, go to the lab section, and click on AI writer. From there, put in a keyword that you want your article to be about. For this example, I selected marketing, then select the title that works for you, then select a meta description, then select a few headings, and boom, you’ll have article in seconds.

► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/

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Today I’m going to share with you a quick hack that’ll help you rank for more long-tail keywords.

RESOURCES & LINKS:
____________________________________________
Ubersuggest: https://neilpatel.com/ubersuggest/

Google Search Console? https://search.google.com/search-console
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So if you already have it, make sure you sign up for Google search console. It’s a free app from Google, that tells you any errors you have on your website, what keywords you’re ranking for, and things that you can do to improve your SEO rankings. Once you go through and install Google search console, you’re off into the races.

You’ll see a report that looks something like this, but for your website. Now, I want you to click on open report. From there, I want you to click on pages, and this will show you all the pages that are driving traffic to your website. And you can click on any page. So for this one, let me click on what is affiliate marketing.

This is my page on affiliate marketing, it gets traffic for a lot of random key terms. Some of the queries that are ranked for, you just click on queries. Once you click through on the page, and it’ll show you a list of all the queries that the page ends up ranking for.

So one of the queries that I ended up ranking for is affiliate marketing. So, let’s go to Google and type in the keyword affiliate marketing. As you can see here, I’m up there at the top and already ranked for affiliate marketing, which is great, but there are other terms that I could rank for, that are longer variations of that term.

See, if you rank on Google for the head term, that short variation or whatever term all ready, you can easily get traffic for longer variations of that term. So, then you would want to go to Uber suggest, and type in the term that you’re already ranking for. So in this case, I would type in affiliate marketing, and it’ll end up giving you data on that term, such as the search volume, trends and other keywords.

Now what I want you to do is click on view all keyword ideas. And this will give you a list of other keywords, affiliate marketing for Amazon, affiliate marketing Amazon, with Amazon, affiliate marketing programs, companies with affiliate marketing, affiliate marketing for beginners, affiliate marketing companies. So I could end up creating articles around a lot of these terms.

So let’s look at, let’s say affiliate marketing for Amazon, because there’s a lot of different variations of that. And if you add them up, it can add up to a lot of traffic. So if I type in affiliate marketing for Amazon, let’s see, check this out. Neil Patel, nope, nope, I’m not ranking there. I’m not ranking anywhere to be found, CNBC.

In essence, I went all the way down to page one, wasn’t there at all. Page two, wasn’t there. Why is this? because I don’t really have any articles on affiliate marketing for Amazon. So what I would do is, go into my WordPress, and go and create an article on affiliate marketing for Amazon. Now here’s the trick.

See, when you go back to the Uber suggest report, that’s actually the article. So if you go back to the Uber suggest report, which looks like this, there’s going to be a lot of variation. Some of them are going to be similar. Some of are going to be different. But all the similar ones you want to combine into one article. Then all the other ones that are also similar, you want to combine into a different article. And you want to keep doing that. You may then end up having three, or four, or five additional articles around that main topic.

So in this case, it’d be my article on affiliate marketing. And you’ll want to modify this article and link out to, those other articles that you have on the same topic that go more in depth on subtopics. When you do this, Google will say and see in their head, Hey Neil all ready ranks for affiliate marketing, his site’s very relevant to it. He now has more in depth articles on affiliate marketing that are on more granular topics like Amazon affiliate marketing, or how to get started with affiliate marketing.

And by linking out to them from this page that already ranks for the head term, what you’ll find is, you’ll also quickly start ranking for the longer tail variations as well. So that’s it, follow that, and you’re going to start getting higher rankings for long-tail variations, and you’re going to start seeing more and more traffic.

Ensure these longer-tail terms don’t get as much traffic as the head terms, but when you add them all up, it actually generates more traffic in most cases than just the head term.

► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/

►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/

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Looking to improve your website’s search engine rankings and attract more traffic to your site? Look no further than Google Search Console. In this video, we’ll explore the benefits of using this powerful tool to identify keyword opportunities that can help boost your website’s visibility.

Google Search Console allows you to monitor and analyze your website’s performance in Google search results. By using the “Performance” report, you can see which queries people are using to find your website, as well as which pages are ranking highest for those queries. This information can help you identify areas where you may be able to improve your rankings and attract more traffic.

One of the major benefits of using Google Search Console for keyword research is that it provides data directly from Google, the world’s most popular search engine. This means that the information you get is highly accurate and can give you a good idea of what your potential customers are searching for.

In addition, Google Search Console can help you identify long-tail keyword opportunities. Long-tail keywords are longer, more specific phrases that people use to search for something. These keywords often have less competition and can be easier to rank for, allowing you to attract more targeted traffic to your site.

Another benefit of using Google Search Console is that it can help you optimize your existing content for better search engine rankings. By analyzing the search queries that are driving traffic to your site, you can identify areas where you may be able to improve your content to better match the needs and interests of your target audience.

So if you’re looking to improve your website’s search engine rankings and attract more targeted traffic, be sure to check out Google Search Console. With its powerful keyword research tools and accurate data, it’s a must-have tool for any website owner or digital marketer.

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Reasons why the Google ranking algorithm fluctuates over time. Google engineers make adjustments to the algorithm several times per day. Your competitors aren’t standing by idly, they want to improve. Your site may be in need of better content, better user experience and design, and improved functionality, etc. Google also can “push” certain pages to see how they do in the rankings. Does the “pushed” page outperform the legacy page in that position?

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